The Body Shop is everything a beauty brand *should* be, and its demise would have devastating consequences

Shannon Lawlor of Marie Claire considers why The Body Shop — which should be one of the most profitable beauty brands in the world — has gone into administration, and comes to the gloomy conclusion that being a beauty business that does good in 2024 is incredibly difficult, and if The Body Shop can't do it, it’s not clear who can.

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