Dead Happy - Administration

Dead Happy, an insurance intermediary founded in 2013 with the aim of providing tailored and flexible life insurance, entered administration on 24 June.

The company grew to a revenue of £2.5m by 2023, with more than 25,000 active customer policies. However, a controversial ad campaign caused the company to be reprimanded by the FCA and the Advertising Standards Authority (ASA), and reportedly led to its insurance partners cutting ties with the firm.

Adam Stephens and Kevin Ley of Evelyn Partners were appointed as joint administrators, and are working with the underwriting insurers to ensure that all customer policies transfer back to the insurers with minimal interruption to customers.

As part of this process, the business will continue to trade on a limited basis, with certain employees kept on to assist the administrators with their work.