Ideal World Ltd - administration

Ideal World Ltd, a Peterborough-based teleshopping channel previously broadcast on Sky, Freesat, Virgin Media and Freeview, entered administration on 5 July. Michael Lennon and James Saunders of Kroll Advisory were appointed Joint Administrators, and cited the decline in viewer and customer numbers in the Direct Response TV sector globally as contributing to the company’s administration. Approximately 250 employees have reportedly been made redundant. Sportsdirect.com Retail Limited has two registered charges against the company.