In The Style Fashion - Administration

In The Style Fashion, a Manchester-based online fashion brand specialising in providing celebrity-inspired fashion at high street prices, has been rescued from administration by Alps Sourcing, saving 87 jobs in the UK.

The brand grew from a small home-based business to being a listed company with a value of £105 million at its peak in March 2021.

The company was ultimately delisted and subsequently acquired by Baaj Capital in 2023, when it narrowly avoided administration. Baaj has rolled its facility into the purchasing entity as a part of the transaction, which was negotiated by Marco Piacquadio ​and Alan Coleman of FTS Recovery, who were appointed joint administrators on 10 March. They said that the company’s balance sheet has been laden with significant debt for some time, which led to cash flow issues and had an impact on suppliers prior to the pre-pack sale.

The marketing process was led by Gary Haper and his team from John Pye Auctioneers & Valuers, with legal advice provided by Anna Shaw and Steve Thomas and their team at Excello Law.