LoveRaw Limited - Administration

LoveRaw Limited, an Altrincham-based vegan chocolate brand, has been purchased out of administration by Bettr Food Limited.

At its height, LoveRaw sold its products through 13,000 retail outlets across 25 countries and was named in the Financial Times 1,000 fastest growing companies in Europe in 2024. Despite this, the company faced investment and supplier challenges which led to operational disruption and a rapid decline in revenues.

Shortly after the appointment of Jimmy Saunders and Mike Lennon of KR8 Advisory as joint administrators, the brand and business assets were sold to Bettr Food, a subsidiary of the Bulgaria-based Smart Organic Group.

Qbera Trade Finance Master Fund has a registered charge against the company.