It’s OK Limited - Liquidation

It’s OK Limited, a nationwide appliance service and repair company which supplied white goods insurance, has entered liquidation following an investigation and subsequent winding-up petition being presented by the Information Commissioner’s Office.

The investigation revealed that, during the course of 2019 and 2020, It’s OK made over 2.5 million unsolicited direct marketing calls in what has been termed a “sustained and exploitative campaign”. Elderly individuals were specifically targeted with high-pressure sales tactics.

Stratford Hamilton and James Sleight of PKF Littlejohn were appointed joint liquidators.