Ruroc Helmets Rescued in Pre-Pack Sale After Administration Filing

Ruroc Limited, the Gloucester-based manufacturer of high-performance helmets and protective gear, entered administration on 12 September 2025 with the appointment of PwC partners Tim Higgins, Edward Williams and Ross Connock as joint administrators.

Founded in 2007, Ruroc built its reputation around distinctive full-face ski and motorcycle helmets, expanding globally under the Atlas and RG1-DX brands. Backed by Ruroc Global Holdings Limited, the company pursued rapid growth, selling directly to consumers online and cultivating a loyal following among extreme sports enthusiasts. But ambitious expansion left the business exposed to cash flow pressures, with tightening consumer spending, rising input costs, and lingering post-pandemic supply chain challenges contributing to financial strain.

The directors moved to appoint administrators as options narrowed, culminating in PwC’s appointment on 12 September. Within hours of taking office, the joint administrators executed a pre-packaged sale of substantially all of Ruroc’s business and assets to Tytan PG Limited, a newly incorporated entity wholly owned by Ruroc Global Holdings. The deal preserved continuity of operations and secured the transfer of all employees to the purchaser.

Tim Higgins, joint administrator at PwC, said the swift transaction safeguarded jobs while providing “a solid platform for the future performance of the business.” The sale also ensures that Ruroc’s brand, which had attracted significant international recognition, will continue under existing ownership structures.

The joint administrators, acting as agents of the company without personal liability, are now tasked with managing residual affairs, including creditor engagement. While the pre-pack ensures operational continuity, creditors will be closely watching outcomes from the administration process to determine recoveries.