Seraphine Limited - Administration

Seraphine Limited, a London-based maternity brand worn by the Princess of Wales, entered administration on 7 July, with Will Wright and Chris Pole of Interpath Advisory appointed as joint administrators.

Seraphine, which was founded in 2002, hit peak popularity after being worn by Princess Catherine during her three pregnancies, leading to the company listing on the London Stock Exchange in 2021. However, the business struggled and was again taken private in 2023 by Mayfair Equity Partners.

More recently, mounting cashflow pressures caused the company’s directors to undertake an accelerated review which failed to secure new investment. With no solvent options available, the directors took the difficult decision to file for the appointment of administrators. Most of the 95 employees have already been made redundant. 

HSBC UK Bank PLC has a registered charge against the company.