SilkFred enters administration

UK online fashion retailer SilkFred Limited has entered administration after months of financial strain linked to weakening consumer demand, rising costs, and intensifying competition from overseas fast-fashion platforms. Andrew Watling and Duncan Beat of Quantuma Advisory were appointed joint administrators on 29 October following the company’s earlier notice of intention to appoint administrators filed on 24 October.

Founded in 2011 by Emma Watkinson, Stephen Jackson, and Kate Jackson, SilkFred built its reputation as a marketplace platform connecting hundreds of independent womenswear designers with consumers. The London-based retailer hosted more than 500 brands, including Apricot, Pretty Lavish, Goddiva, and Lily & Lionel, positioning itself as a champion of smaller UK labels competing in a rapidly consolidating fashion landscape.

The administrators confirmed that SilkFred has ceased trading and deactivated its website, warning that the company lacks funds to process customer refunds or honor gift cards. Shoppers have been advised not to return items and to seek redress from credit card providers under Section 75 of the Consumer Credit Act where applicable. Quantuma stated that based on current information there will be no recoveries available for unsecured creditors.

SilkFred’s collapse follows a period of persistent trading headwinds that have squeezed UK mid-market and online retailers. The company cited the ongoing cost-of-living crisis, rising logistics and marketing expenses, and the aggressive pricing of international competitors such as Shein and Temu as factors that eroded profitability. Despite efforts to refresh its digital offering and expand customer reach, SilkFred was unable to secure new investment or achieve the scale necessary to offset margin pressures.

Quantuma said it will now focus on realizing the company’s assets and evaluating interest from potential purchasers of the brand or its platform technology.