SuperBike Factory administrators reveal why rescue deal failed as 273 jobs lost

SuperBike Factory entered administration after an accelerated sale process failed to secure a going-concern buyer, with Robert Halliday, Michael Lennon and James Saunders of KR8 Advisory appointed joint administrators as the used motorcycle retailer ceased trading, made 273 employees redundant and blamed weaker motorcycle demand, tighter consumer finance, rising costs and uncertainty in the motor finance market for its collapse.

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